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The Camera Doesn’t Lie:
Rapid Observation to Create Better Customer Experiences

Customer Experience (CX) is now an imperative for organizations. In an age where CX reigns and innovation needs to take hold, rapid ethnography can produce the customer-centered and truly differentiated products and services companies must now provide.
In this white paper, learn:

  • How “rapid ethnography” can be effectively compressed into a relatively short period without losing impact
  • When rapid assessments are best used based on focus of inquiry, activity of interest, and findings meant to directly impact design
  • How LA Express Park utilized PARC’s REACT+ and, as a result, discovered new technology innovation opportunities and how to drive better dynamic parking CX

Download the white paper today to learn how your organization can uncover the “hidden obvious” for market-defining potential.


In this video, PARC’s James Glasnapp demonstrates an in-car navigation system prototype that was recommended as a result of a hybrid rapid ethnography and survey project for LA Express Park.  Download the white paper for the full case study!