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The Camera Doesn’t Lie:
Rapid Observation to Create Better Customer Experiences

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Customer Experience (CX) is now an imperative for organizations. In an age where CX reigns and innovation needs to take hold, rapid ethnography can produce the customer-centered and truly differentiated products and services companies must now provide.
 
In this white paper, learn:

  • How “rapid ethnography” can be effectively compressed into a relatively short period without losing impact
  • When rapid assessments are best used based on focus of inquiry, activity of interest, and findings meant to directly impact design
  • How LA Express Park utilized PARC’s REACT+ and, as a result, discovered new technology innovation opportunities and how to drive better dynamic parking CX

Download the white paper today to learn how your organization can uncover the “hidden obvious” for market-defining potential.

 

In this video, PARC’s James Glasnapp demonstrates an in-car navigation system prototype that was recommended as a result of a hybrid rapid ethnography and survey project for LA Express Park.  Download the white paper for the full case study!